Heron Bros is proud to be developing the new £6 million Porsche Centre in Belfast. The state of the art showroom at the Titanic Quarter combines history and the latest design approaches.

New Porsche Centre, Belfast gets ready for a Titanic move

The all-new Centre will open for business later this year, owned and operated by The Agnew Group. Lead contractors, Heron Bros, has already begun preparing the brownfield site. When complete, the new building will be 28,000sq feet in size, with the capacity to showcase 15 Porsche cars, double the existing showroom at Boucher, where customers can enjoy a variety of new facilities and improved services including:

  • Greater selection of new and Porsche Approved Pre-Owned models on display
  • Customer specification lounge to support detailed consideration of features and benefits of individual cars
  • Dedicated customer waiting area and hospitality facilitie
  • Two dedicated vehicle handover bays
  • Eight workshop bays including a dedicated wheel alignment bay
  • Direct Dialogue Bay supporting quick on the spot diagnosis
  • Space to show a wider range from Porsche Driver’s Selection merchandise
  • More Tequipment optional accessories on display
  • Much larger customer car parking facilities

The new prime location, with upwards of one million visitors each year, means it will effectively be a window into the world of the Stuttgart sports car manufacturer, a marque that has fascinated car enthusiasts since 1948.

Breaking new ground recently at the site are Damian Heron, Group Managing Director, Heron Bros, Chris Craft, Managing Director for Porsche Cars, GB, Carl Russell, Centre Principal, Porsche Belfast, and Yuile Magee, Group Managing Director, Agnew Group.

Damian Heron, Group Managing Director at Heron Bros said, “We are proud to be delivering the world-class, luxury Porsche dealership in Titanic Belfast. This project illustrates our continued ability to construct high-end facilities. As Porsche cars embody long-held principles of intelligent performance, so too the new building will incorporate cutting edge architectural design and energy efficiency measures.”

Yuile Magee, Group Managing Director of The Agnew Group which owns Porsche Centre Belfast, commented, “Our opening of the Porsche Showroom is a reflection not only of the success of the Porsche brand, but also of our strength and presence in the local car market. The Agnew Group is synonymous with premium brands and excellent customer service, and this new showroom is a natural progression for us, as we develop our business further.”

“Just a glance at our current model range clearly shows this is a very exciting time for everyone associated with Porsche,” commented Chris Craft, Managing Director of Porsche Cars Great Britain. “And we are delighted that our presence in Northern Ireland is being strengthened with this investment by The Agnew Group. We are very proud of the new facilities and services it will be able to provide. With further innovative sports cars in the pipeline, along with a surge in interest for Classic Porsche vehicles, we are confident that this new Centre will help grow our customer experience as well as continue the business growth of Porsche Centre Belfast and ourselves.”

The state-of-the-art Centre will be open by December 2017 with Porsche sales and customer service continuing from the Boucher Road premises until then.