Who We Are

Heron Bros is an award-winning construction and property development company which operates throughout the UK, Ireland and Europe. We have combined our traditional values with an advanced innovative approach to construction which delivers excellence in project value, quality and client satisfaction. We employ over 250 people and have a turnover in excess of £100M. Our quality is demonstrated by Heron Bros becoming the first construction company throughout the UK to achieve Platinum Investors in People status.

Who We Are Looking For

Due to continued growth, Heron Group are seeking to recruit a creative and solution oriented individual to help deliver marketing and communications strategies for the business.

Reporting to the Commercial Director, you will manage all corporate marketing and branding for Heron Group which consists of Construction, Property, Joinery Manufacturing and Building Merchants divisions. Marketing strategies will be devised and implemented to enhance brand image and drive growth across the Group.

Responsibilities include:

  • Situation analysis (PESTLE, competitor, customer and SWOT analysis)
  • Strategy development and implementation (in compliance with company goals)
  • Evaluating and reporting on marketing performance (and recommendations for improvement)
  • Brand management (implementing brand guidelines, reputation management)
  • Business development (assisting Bid Team with tender submissions and creating tailored proposals)
  • PR (fostering good media relations, writing and distributing press releases, monitoring coverage)
  • Advertising (trade press and national newspapers at best possible ROI)
  • Website content management (publishing news stories, project profiles, case studies, photos, videos and working closely with developers to make design improvements)
  • Google Analytics (evaluating and reporting used to inform ongoing design and content improvements)
  • Social media management (social listening, creating engaging content and reporting across channels)
  • Graphic design (using Adobe software to design branded promotional material)
  • Videography and photography (plan, capture, edit and upload)
  • CSR (supporting CSR initiatives and promoting Heron Bros as a responsible business)
  • Events management (assist at careers events and supplier engagement events)
  • Stakeholder Relationships (clients, consultants, suppliers, agencies, community groups and media)
  • Award submission management (writing, collating and submitting awards entries)
  • Undertake any other duties that may be assigned

Essential criteria

  • A degree in a marketing related discipline
  • 2 years’ experience in a marketing position
  • Excellent interpersonal communication skills, writing ability and attention to detail
  • Experience of supervising and managing multiple projects simultaneously
  • Experience of developing and delivering a range of marketing and communications campaigns
  • Experience of brand management
  • Experience of drafting and disseminating news releases
  • Proficiently skilled in the use of Microsoft Office
  • Ability to work effectively as a member of the team and build effective working relationships
  • Thorough Research and analytical skills; data collection, interpretation, and reporting
  • Excellent understanding of digital marketing, social media and content marketing
  • Strong commitment to continuous improvement

Desirable Criteria

  • Previous experience in the Construction industry
  • Experience of Content Management Systems e.g. WordPress
  • Experience of Graphic Design software e.g. Adobe Photoshop, Illustrator and InDesign
  • A Chartered Institute of Marketing (CIM) Qualification
  • Full clean driving licence and access to a car

The Benefits

  • Attractive salary with a wide range of benefits including bonuses and private healthcare
  • Develop career goals and expand your skills
  • A pathway to professional qualifications
  • You will be challenged and supported by a business that views your professional development as a priority
  • Work for one of Northern Ireland’s Top 100 Companies

How To Apply

Please forward a detailed CV and Cover Letter in support of your application to: jobs@heronbros.com

Closing date for receipt of applications is: Friday 30th August 2019

To obtain further information, please contact our HR Department by telephone 028 796 28505 or email jobs@heronbros.com

Heron Bros is an Investors in People Platinum Accredited company. We are an Equal Opportunities Employer.

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